Public Relations / Marketing Strategy
Need to generate some buzz, get people’s attention, but overwhelmed by all the choices and costs? Let me help you match the “medium and the message” and develop a strategy that is tailor-made to fit your business, your market and your budget.
Content and Social Media Management
Distinguish yourself and your firm as an industry thought leader; leverage the power of social media to share information, drive traffic to your website and build your book of business. I can help you set up pages/profiles tailored to your firm’s objectives and handle ongoing posts consistently, professionally and cost-effectively.
Website Review / Website Copy
It’s critical that your website truly reflects your business or service in the best light. Can viewers find what they are looking for easily? Do you have a clear call to action? Is the copy designed for best use on the web?
If you have sales materials, email newsletters, letters, or other pieces that need a brush up to ensure clarity and an absence of errors, I can polish your existing copy to create the best impression.
When you have news to share, make sure the story gets told right and sees the light of day.
Sales Letters / Direct Mail / Brochures
You are spending money on design, printing, mailing lists, and postage; the copywriting is the essence of the message and should be professional as well.
Contacting with your current or potential customers is an important opportunity to stay top-of-mind. Be sure you leverage that opportunity with relevant, informative content.
On- and offline learning materials tailored to your industry, audience, and format.
Targeted publications that effectively educate and sell!
Distinguish Your Company with Professional, Fresh Content
A business blog is a cost-effective way to drive traffic to your website. The benefits of a business blog are numerous:
- Identify yourself and your firm as an authority in your field
- Provide helpful resources and information to differentiate your business from competitors
- Connect with customers with a more personal voice
- Engage clients in an interactive dialogue through comments
- Attract a social media following
Let me help you tap into the potential to position yourself as the expert in your field with customized, professional content targeted to your industry or specialty.